Once fighting for the low end, Chinese smartphone vendors focus on pricier products

This week when ZTE launched its latest phone, the Z9, the Chinese company wasn’t embarrassed to reveal its high price.

The cutting-edge device will retail in the country starting at 3499 yuan (US$574), which is far more than the cost of low-end handsets that have flooded store shelves, and turned China into the world’s largest smartphone market.

For years, Chinese handset vendors have been competing in the local market by offering cheap products that most people can afford. Prices have continually gone down, as rival companies have sought to undercut one another with Android phones at 599 yuan or even lower.

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Source: http://www.pcworld.com/article/2920632/once-fighting-for-the-low-end-chinese-smartphone-vendors-focus-on-pricier-products.html#tk.rss_all

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