Oracle this week is launching three new services, applying cloud technology to help organizations use big data to market their products and services more effectively.
One new service provides a wealth of information that can be used to generate sales leads. Another service focuses on getting more insight from customer feedback. The third service helps educational institutions get in better touch with their students.
The Oracle Data as a Service for Marketing offers a list of 300 million profiles of business users and companies, which could be used by B2B (business to business) firms to hunt for new customers as well as to develop a better understanding of their potential customer base.
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