So you’re on Twitter and you have followers, but how many of them really care about your tweets? Twitter’s got answers.
The company’s mobile app on iOS has a new analytics feature that lets users see how many other people saw their tweets, and interacted with them like by clicking a link or expanding the tweet. It’s a useful feature for users seeking better information about the reach of their tweets, or about their larger strategy on Twitter, while on the go.
Twitter made its analytics dashboard publicly available earlier this year, but only on the desktop. Advertisers, meanwhile, have always had access to analytics data to see how their paid tweets resonate with their intended audience.
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