China's OnePlus targets flagship phones from big players

Carl Pei is only 25 and his one-year-old startup has set out to figuratively kill the other leading smartphones in the market.

It’s certainly an ambitious goal for a Chinese company few may have heard of. But last year, his company OnePlus came out with a phone marketed as the “Flagship Killer” that went off and became an underground hit—not just in China, but also in the U.S, where the demand has outstripped the supply.

“We basically weren’t prepared for what happened,” said Pei, who is a co-founder of OnePlus. “We thought that all our demand would be in China the first year.”

The company has only sold close to 1 million units of its first flagship phone, a drop in the bucket compared to the tens of millions Apple and Samsung sell annually. But OnePlus is one among Chinese smartphone makers who are rising fast, and could end up luring customers in the U.S. with the promise of cutting-edge devices at prices that undercut the competition.

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Source: http://www.pcworld.com/article/2866332/chinas-oneplus-targets-flagship-phones-from-big-players.html#tk.rss_all

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